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How To Be A Trendy Tea Drinker This Year

January 5, 2017

We told you what tea trends will be taking center stage in 2017: green tea, matcha, and easy packaging options like on-tap tea and bottled teas. Now we’re here to show you just how you can be a part of these trends. If your New Year’s resolution was to be cool, you’re in luck.  Get ready to be ahead of the curve:

1) Green Tea

green-tea-trendy

Green tea’s expected to perform very well in 2017 and beyond, especially as a bottled option for busy commuters in search of a healthy alternative to sugary sodas. Snapple, Lipton, Honest Tea, Arizona, and Tazo Tea all offer iced green bottled teas. Swipe one when you want to be trendy but you’re pressed for time. Or order an on-trend coffee-inspired green tea beverage, like a green tea latte from Starbucks or a green tea latte paired with vanilla or peppermint from Peet’s Coffee. Look for green tea to be offered at more and more locations, from highway rest stops and movie theaters to convenience stores and vending machines as it settles decidedly into the mainstream.  Go big green!

2) Matcha

matcha-tea-trendy

Matcha is on the rise. Look for it on tea menus as a beverage and as a flavor in dishes from breakfast and lunch to dinner and dessert. Scan your menu and you’ll probably find matcha waffles and French fries or matcha chicken and pork belly this year. This green powder is infiltrating all parts of the menu, and not just at fancy restaurants. Matcha’s made it to the Big Leagues: Haagen Dazs sells its matcha green tea ice cream by the pint in American grocery stores and Trader Joes sells a Matcha Green Tea Latte Mix. Don’t be surprised if Japanese products like Matcha Oreos and Matcha Kit Kats come to the United States sooner rather than later.  Get ready to be singing “Break me off a piece of that matcha stick!”  OK, the jingle may need work, but the point is: matcha will be rolling off more and more tongues.

3) Tea On Tap

tea-on-tap-trendy

Get ready to see bartenders carrying kegs of tea or pulling a kombucha tap at the local watering hole this year. You can be part of this trend by ordering a tea keg for your next birthday party or installing a tea tap at your eatery. Full Service Restaurants said last year that, “Beverages on tap remain fresher for longer and offer a unique experience—bold flavors with an eye-catching presentation.”  Several companies work to bring tea kegs and taps to restaurants and organizations, such as Joyride, who argues that a tap “is the perfect solution to serve non-alcoholic beverages, offering product consistency, streamlined workflow, reduction of waste, and a unique customer experience.” That’s a lot of benefits on both sides of the bar! Joyride offers Ceylon Iced Tea and Green Tea in kegs and kombucha on tap. Look for signs outside bars advertising the allocation of taps to kombucha and tea, perfect for tea lovers not in the mood for an alcoholic beverage or non-drinkers looking for a way to feel included by the bar hopping experience.

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Tea Trends for 2017

January 3, 2017

This year, tea’s not just here to stay—it’s poised to rise. According to MarketWatch, the global tea market will grow by 6.88 billion from 14.45 billion at the end of 2016 to 21.33 billion in 2024. Louise Pollock, the President of food, health, and wellness PR firm Pollock Communications, told Beverage Daily, “The beverage category has grown exponentially and tea is set to experience a lot of growth moving into 2017 and 2018.” But what exactly can we expect from the tea industry this year? We noticed a few prominent trends you can look forward to this year:

1) Green Tea

green-tea

After surveying 1700 registered dieticians, Pollock Communications named green tea one of the Top Ten Superfoods of 2017. As busy Americans look for beverages on the go that are both convenient and healthy, look out for more bottled green teas. In addition to green teas, Pollock Communications expects teas made with whole leaves and natural ingredients to rise, thanks to our increasingly health-conscious population.

2) Matcha 

matcha-tea-cake

According to Datassential, matcha grew by 50% in the US from 2010 to 2015, and multiple sources say it will continue to rise in availability and popularity in the coming years. In 2015, just 1% of non-alcoholic beverage menus included matcha, so it’s still in its early stage of consumer awareness and demand, but get ready to watch that number climb. Matcha most commonly appears on menus as a tea or in blended beverages, but it’s also a great ingredient in baking, as we illustrated with White Chocolate Matcha Brownies. So look out for this green powder on dessert menus or in the grocery aisle to make your own tea-infused baked goods.

3) Tea on Tap

tap

Restaurants want to make it easy to deliver you a new, exciting product. FoodBytes says, “Suddenly everything is on tap—wine, cocktails, nitro and cold brew coffee, kombucha, on-tred spirits like amaro.” That’s right: this year we predict you’ll see kombucha and other teas on tap with greater frequency. It’s part of a larger trend you’ll see in 2017: packaging and formatting that makes tea even easier to grab in a restaurant or on the go. From eateries that have self-serving taps at your table to coffee shops, movie theaters, and supermarkets offering exotic bottled teas, 2017 will see more grab ‘n sip options than ever before.

4) More, More, More

tea ingredient collection

Tea trends from the last several years will drive the growth of tea consumption at home, at restaurants, and on the go in 2017. We’ll continue to see teas blending herbs and spices to deliver exotic and flavorful beverages, lesser-known leaves like oolong and rooibos sharing shelf space with black and green teas, tea dishes incorporating on-trend flavors like cateja, tea-infused cocktails, coffee-inspired teas (i.e. a green tea latte or mocha), ingredients like berries and fruit replacing milk and sugar as co-stars in every cup, and the strong performance of iced tea—85% of tea consumption in the USA is iced, per the Tea Association of the United States. These trends are far from over, and we’ll continue to see them grow this year. 

Whatever way you pour it, the teacup is looking half full for 2017!